Essay about Critical thinking - 2390 Words

The Significance of Critical Thinking Ability In Terms of Education Murat KARAKOÇ Ä °stanbul AydÄ ±n ÃÅ"niversitesi Institute of Social Sciences, Ä °stanbul, Turkey, muratkarakoc52@hotmail.com Abstract: This study explained critical thinking ability in terms of education processes and the importance of thinking critically for a student who attends any education programme. Developing the ability to think critically is an important element for modern education approaches and models. This study intends to give a framework on the concept of thinking critically while teaching or learning.this study is limited to the literary description of critical thinking subject. The world is getting both more technical and more complex day by day,†¦show more content†¦2.3 Thinking in Education Education, perhaps the most basic need for people, is the process that provides the development of human. According to Meyer (1976) the aim of education is to nurture the individual, to help the to realize the full potential that already exists inside him or her. There has always been a strand of educational thought that held that the strengthening of the child’s thinking should be the chief business of the schools and not just an incidental outcome – if it happened at all ( Lipman, 2003 ). Qualified education should show the way to students about what and how to learn. While students evaluate what they learned and their learning methods, they manifest their critical thinking abilities (Emir, 2009). As Cotton indicates(1991) : â€Å"If students are to function successfully in a highly technical society,Then they must be equipped with lifelong learning and thinking skills necessary to acquire and process information in an ever changing world†. One of the aims of education should be developing students’ thinking skills as well as motor skills, which is basic goal of contemporary approaches in education. According to Elder Paul (2008) students are not passive but active while they are realizing critical thinking. 2.4 Critical Thinking When the term of ‘Critical Thinking’ is searched, it is understood that there are meanings of it which are suggested in the frame ofShow MoreRelatedCritical Thinking And Critical Thinking753 Words   |  4 Pagesaway from the normal. We begin the critical thought process of thinking outside the box. Critical thinking is the process of evaluating your decisions, providing positive or negative feedback, and researching conclusions. At the point when used correctly, it reduces the issue of complacency in how we carry on with everyday activities. Critical thinking in a personal business decision Before I started my business as being a mobile deejay, I had to make critical decisions on the type of events, sortRead MoreCritical Thinking1715 Words   |  7 Pagesï » ¿KENYATTA UNIVERSITY SCHOOL: HOSPITALITY AND TOURISM DEPARTMENT: TOURISM UNIT CODE: UCU 103 UNIT TITLE: INTRODUCTION TO CREATIVE AND CRITICAL THINKING GROUP MEMBERS NAMES: REG.NO. CONTACTS SIGN GEOFFREY A.G T12S/8705/2013 0728812037 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. PETER WAMBUI T12S/19590/2013 0726581625 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. ROSE WACHIRA T12S/21534/2013 0717236599 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... NASSIUMA PURITY T12S/21394/2013 0702057789 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... RADHI OLANG’O T12S/19632/2013 0704290026 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ CHEMUTAI DAISY T12S/19632/2013 0702645207Read MoreCritical Thinking2910 Words   |  12 Pagescreate the correct and fast solution to solve our problems. One of the ways is to think critically. Thinking is a good process but thinking alone will not help us to develop our minds. That is when critical thinking may take place. Critical thinking is the ability to think clearly and rationally. It includes the ability to engage in reflective and independent thinking. Using critical thinking one makes a decision or solves the problem of judging what to believe or what to do. It helps us to buildRead MoreCritical Thinking1324 Words   |  6 Pagespaper explores critical thinking skills and teaching them in an educational setting. Teaching critical thinking is highly debatable. Many feel as though it is not a necessary skill that needs to be learned and others feel as though it is not a skill that can be taught. In this paper I will discuss what critical thinking is and ways it can be taught in an educational setting. Teaching Critical Thinking Skills in Schools For many years critical thinking has been an importantRead MoreCritical Thinking3288 Words   |  14 PagesCritical Thinkers and Education A Teachers Goal Bia Mcgrue Scypion EDU372: Educational Psychology Prof. Jimletta Vareene-Thomas 2/20/2016 Critical Thinkers and Education A Teachers Goal Throughout life we are challenged and we encounter an abundance of issues or problems that we need to solve. Some problems that can be resolved effortlessly and efficiently but other obstacles may require a more critical and creative thinking to overcome. When it comes down to thinking to solve problemsRead MoreCritical Thinking975 Words   |  4 Pageseliminated to strengthen the authors argument?†¨.†¨You can also support your assignment using the critical thinking concepts from previous chapters with points on evidence, confirmation bias, the authors communication and research skills, manipulation of language, use of reason, emotion, open-mindedness vs. narrowmindedness, the three-tier model of thinking, resistance and barriers to critical thinking, etc.†¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨Assignment Expectations: Your assignment should be a minimum of 500 words (this does notRead MoreCritical Thinking . Critical Thinking Is A Major Component862 Words   |  4 Pages Critical Thinking Critical thinking is a major component of the nursing process. Critical thinking is define as, â€Å"that mode of thinking—about any subject, content, or problem—in which the thinker improves the quality of his or her thinking by skillfully taking charge of the structures inherent in thinking and imposing intellectual standards upon them† (Paul and Eder, 2012). Nurses who critically think about their patients have a better chance of solving the patient’s problems quickly and successfullyRead MoreCritical Analysis On Critical Thinking1311 Words   |  6 Pages Critical Self Reflection Essay Critical thinking has been defined as the ability to be a disciplined thinker by using clear, rational, open-minded, and informed by evidence. Critical thinking is a skill that takes years of practice to master. In this essay I will reflect on my personal stage of critical thinking and what strengths and weaknesses I currently have. This personal reflection will include what challenges I will face to advance my critical thinking skills and what requirements a criticalRead MoreCritical Thinking : A Critical Thinker1230 Words   |  5 PagesCritical thinking is the process of analyzing certain problematic phenomena or ideas, along with its complex dynamics, in order to theorize healthier and more productive solutions. Critical thinking juxtaposes its noun form by describing the critical thinker, in which society is constantly and heedlessly creating. This is the direct result of the systematic nourishment of societal prejudices, misogyny, and inequality, which only contrives devastati ng and life changing events in its victims livesRead MoreCritical Note On Critical Thinking1137 Words   |  5 PagesKristen Hofner Final Assignment on Critical Thinking The key variable in determining the quality of what I learn in college is due to my thinking. My professors have played a role in my learning, with some of them helping me learn more than others, but even the best professors will be very little help to me if I’m deficient in the critical intellectual skills essential for learning. Over the semester I have seen significant improvement in my time management skills and reasoning and writing skills

Essay on Integrity - 1425 Words

integrity Danielle Shingleton Exemplification essay 10/3/10 Integrity We are presented with choices every day. Many are easy to make and cause very little stress, but some choices can be extremely difficult and have significant consequences. The difference between making the right choice or the wrong one is often determined be a persons character, which is based upon the qualities of integrity, responsibility, and honesty. Gaining an understanding of these three character traits and how to build them is critical to creating a lifetime of positive outcomes. Honesty is the quality or fact of being honest. Finding a pen off the floor and giving it to a teacher is honesty. Not keeping the pen was respectful and honest, in order to reach†¦show more content†¦The Nazis saw Hitler as a man with integrity. We saw Hitler as a cruel unfair man without integrity. Good character and integrity are easiest to demonstrate when facing public disapproval, but the true test comes when you can potentially get away with anything because then nothing is at stake but your own conscience. Trustworthy is very similar to truthfulness, uprightness, and honor. Truthfulness is when a person consistently tells the truth, and is honest. Honor is the equality of being honorable, and to show respect for others. These simple but powerful words are components of integrity. A person of integrity does exactly what he says and says exactly what he means. There is no conflict between his thoughts and actions. His actions are consistent with the values he professes . According to Dr. William Manninger, A building without integrity may receive structural damage, or even collapse, in a storm. Similarly, people without integrity are blown about by the winds of misfortune and destroyed by catastrophes, for they lack the firmness, solidity, and strength of character to weather any storm. This means that integrity is one of the six essential qualities that are the key to success. The other five are sincerity, humility, courtesy, wisdom, and charity. Integrity is about doing what is right rather than what is appropriate. Not everyone has integrity; the family lifeShow MoreRelatedIntegrity : Integrity And Integrity1488 Words   |  6 PagesWhat is integrity? This is a very complicated question with a million different ways to answers. Integrity is something that a person can possess. It is something that a structure can possess and it is something that a sport can possess among many other things. When someone is asked if they have integrity the pers on must think about what qualities are associated with integrity. When thinking about the word integrity pertaining to people it has a much different meaning than when it is mentioned pertainingRead MoreImportance Of Integrity In The Military1561 Words   |  7 Pageswill be discussing the importance of integrity, and what ways it builds cohesiveness in the United States Army. Integrity is defined as, â€Å"Adherence to moral and ethical principles; soundness of moral character; honesty.† Integrity is one of the ethical values that the army uses to stay in check and remains a key value in the army. Before we look at the importance of integrity, let us first look different definitions of integrity. The true meaning of integrity is sometimes very tricky. Acting ethicallyRead MoreEssay Ethics and Integrity1219 Words   |  5 PagesReflective Essay # 2: Integrity Article Integrity: Without It Nothing Works I have learned a great deal about the difference between integrity, morality, and ethics. From the article, the term integrity means that it is â€Å"a matter of a person’s word—nothing more and nothing less†. It is important that one should know the difference between integrity, morality, and ethics. I learned that integrity is more on the commitment a person makes and keeps to fulfill what he/she said he would do. I feelRead MoreIs Integrity A Good Reputation?1249 Words   |  5 PagesAnyone who has been to first grade or a Sunday-school class knows that integrity is â€Å"doing the right thing when nobody else is watching.† It is a simple explanation for a supremely important and difficult to define concept. Integrity is not something that comes naturally to everyone, but it is one of the most valuable attributes that others can perceive in you. If you break the trust created by having integrity, just like a good reputation, it will take a long time to rebuild it to a serviceableRead MoreIntegrity Is The Greatest Moral Obligation Essay746 Words   |  3 Pagesgreatest of these obligations is leading with integrity because it’s the one thing that you control and it creates an environment of trust within your command to accomplish any mission. This essay focuses on current and historic examples where integrity has played a major role in the morality of leader. The first point in why leading with integrity is the greatest moral obligation is that you are in control of your own integrity. Personal integrity is often described as doing the right thing whenRead MoreRespect and Integrity in the Military Essay2636 Words   |  11 PagesRespect and integrity, what really do those mean? I could look up those words in the Oxford English Dictionary or Websters, or Dictionary.com and give a scientific, perscise and exact answer to these words. And while that tells you what they mean, does that really give their meaning. Well by Dictionary.coms standards respect is a noun that means to hold in esteem or honor, and to show regard or consideration for. And Dictionary.com says that integrity means an adherence to moral and ethical principles;Read MoreNon-commissioned Officer and Integrity1037 Words   |  5 PagesAccording to dictionary.com, integrity is â€Å"the adherence to moral and ethical principles; soundness of moral character; honesty.â₠¬  According to the Army Values, the definition of integrity is to do whats right, legally and morally. It continues to say that integrity is a quality you develop by adhering to moral principles and that it requires that you do and say nothing that deceives others. Integrity is something that is instilled in us in the beginning of basic training. As we grow in our militaryRead MoreThe Top Ten Academic Professional Integrity Elements1443 Words   |  6 PagesRUNNING HEAD: The Top Ten Academic Professional Integrity Elements As a student at American InterContinental University we all have a certain code we must follow. Being a professional student, my duty is to abide by the rules of honesty set by the college to be professional at all I do. The code of honesty set by the college states, â€Å"that I pledge that all test taken and work submitted by me will be my original own ideas and of my own efforts.† (Student Handbook, 2011) Showing honesty in anyRead MoreThe importance of Integrity and Honesty in criminal justice field and in schoolwork.2014 Words   |  9 PagesIntegrity and Honesty Integrity can be defined as an uncompromising adherence to a code of moral, artistic or other values, utter sincerity, honesty and candor, avoidance of deception, expediency, artificiality or shallowness of any kind (Websters 3rd New International Dictionary 1174). In simpler words this means to maintain high standards and follow the rules, even when no one is watching. Integrity is very important in our everyday life if we wish to be good people. 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Sainsbury Case Study Free Essays

string(46) " all the new demands consumers might possess\." Introduction Sainsbury’s is now the third most important food retailer in the United Kingdom. In 1995, Tesco overtook the company to become the market leader after more than 20 years of constant growing. It has recently been pushed back by Asda in 2003. We will write a custom essay sample on Sainsbury Case Study or any similar topic only for you Order Now Sainsbury’s Supermarkets employ over 145,000 people, including Sava Centre. A large Sainsbury’s Supermarket offers over 23,000 products, 40% of these are Sainsbury’s own brand. The Sainsbury’s supermarkets serve over 11 million customers a week and as at June 2002 had 463 stores throughout the UK. In the year ended March 2003 it reported worldwide group turnover of over ? 17. 4 billion and profits of ? 454 million, with a total of over 170,000 full-time and part- time staff. The enterprise was founded in 1869 from an idea of John James Sainsbury’s and his wife Mary Ann. The first store was opened in Holborn, London and was selling fresh foods and later specialised into packaged groceries. Their strategy was â€Å"Quality perfect, prices lower†. The stores were very innovative by having their own label lines and presenting the products to consumers in a new way. They had marble counters, mosaic floors, as well as staff uniforms. The success was sudden and many other similar stores were created in London. On every shop, there was a high cast iron sign saying ‘J. Sainsbury’s. In 1922, it became the Uk’s largest grocery group, and so got incorporated as a private company under the name of ‘J. Sainsbury Limited’. During these times they promoted quality fresh food produced with their own label line which made them extremely successful. The firm kept on growing even though it had to face the recession during the World War 2. Many stores got destroyed during London’s bombardment and the decrease of the national income weakened the society. But in 1956, Alan Sainsbury’s became chairman after his father, John Benjamin’ Sainsbury’s death. He came up with a new idea of promoting self-service supermarkets in the Uk after a trip to America. Their goal was to match quality of nationally branded goods with lower prices. The company went through its golden times. Innovative ideas and low cost of production gave the company a strong market position when it went public in July 1973. At the time, the family owned 85% of the firm’s shares. It was the largest ever flotation on the London Stock Exchange with ? 14. 5 million available shares. The future of the company looked bright and they start replacing their 10 000 sq. ft. high street stores with self-service supermarkets above 20 000 sq. ft. New stores were opening in all England and the company invested in new technology. In 1991, the group was generating major profits and raised ? 489 million in new equity to fund the expansion of the superstores. In 1992, the long time CEO John Sainsbury’s retired and was succeeded by his cousin, David Sainsbury’s. He had different plans for the firm and decided to bring a change in the management style. But wrong decisions such as reluctance to move into non-food retailing or the indecision between quality or value made the company go down. Problems such as increasing infrastructure costs, stronger and consolidated competition from other stores were starting to rise. The firm was not focusing on low prices anymore but more on the store look and supply chain improvements. Their market and share loss to Asda shows quite well that marketing mix is important to customers. Macroenvironment Political factors Political factors are about how and to what extent the government intervenes into the organization. These interactions may include: * Labor law * Environmental law * Tariffs and quotas * Political stability * Tax policy * Trade restrictions For example, the fact of European Union extensions and new countries joining it, has an impact on the variety of products sold in Sainsbury’s. We can now see some foreign products as Polish beers or Cypriot yoghurts sold in the local supermarket. The goal behind this is to attract new customers by giving them the products they are used to buying in their own countries before coming to the UK. For employment legislations, the government encourages large retailers as Sainsbury’s to offer a mix of vacancies from flexible, lower-paid and locally-based jobs to highly-skilled, higher-paid and centrally-located jobs, as well as employing students, elderly people and working parents. Sainsbury’s offers thousands of jobs to people in the UK, being a labor-intensive sector and having a great impact on the employment rate by hiring large numbers of students, disabled and elderly people. The wages paid to this category might be the minimum wages, but at least the unemployment rate is slightly reduced. In an industry with a typically high staff turnover, these employees provide a higher level of loyalty and try to give their full abilities at the workplace. Trade restrictions between the UK and the rest of the world greatly affect supermarkets like Sainsbury’s as the buyers are not able to find what they are looking for in stores. All the foods imported must pass a strict control in order for us to see them on the shelves. Political stability around the world may also bring a chaos into our fridge. In the case of demonstrations, protests or more serious political conflicts, we can have delays or even cancellations in the arrivals on products in the country. If we just imagine that Brazil went on strike for a week, where would we be getting our coffees from every morning? Socio-cultural factors Socio-cultural factors are about how new trends and styles emerging in the world around us can affect our economy. Our world is changing and developing every day with people adapting new habits and getting aware of new things going on. These can include: * Career attitudes * Safety emphasis Age distribution * Population growth rate * Community works Sainsbury’s can be so called the modern supermarket, following all the new market trends and rapidly responding to all the new demands consumers might possess. You read "Sainsbury Case Study" in category "Free Case study samples" It is operating under a good reputation and always following the responsibility for the society and the surr oundings, by organizing charity events, sponsoring games, competitions, etc. The last few decades, the population in the UK has been ageing as there is a low birth rate, so Sainsbury’s in return has been hiring elderly employees to satisfy the unemployment gap in that age section. Elderly buyers are looking to purchase affordable, healthy foods which makes supermarkets take actions. In general, there has been a great shift of people wanting to eat healthy and quickly, thus Sainsbury’s has introduced vegetable packets and healthy meal deals. Consumers are always in a hurry not having time to get home and cook a proper meal, so more frozen, ready meals have been offered to them. An increase in immigration of buyers from the Eastern Europe has made Sainsbury’s introduce new recipes and more variety of goods for that group of customers. That is now why we can see Lithuanian or Romanian products as sausages sold in Sainsbury’s. A large number of people from the Middle East living in the UK have also made a big impact, this is why we now see Halal meat or an enormous variety of spices in our local store. Legal factors * Discrimination Law * Antitrust Law * Employment Law * Consumer Law * Health and Safety Law Legal factors are related to the legal environment in which the company operates. Sainsbury’s is in the boundaries of legal factors in all three fields: locally, nationally and globally. There have been many changes in the laws passed in the UK over the last few years, one of the examples being the age discrimination law. This law says that all people, regardless their age should be treated the same at their workplace and promotions should be allocated regardless the age. The upper age for payment of Statutory Sick Pay has been removed, meaning that people over 65 who are still working are entitled to SSP the same way other employees are. This of course has had a big impact on supermarkets as Sainsbury’s as the management has to be very careful when selecting people filling the vacancies and obeying this law. Another example of a legal factor was when The Food Retailing Commission suggested an enforceable Code of Practice should be set up banning many of the current practices, such as demanding payments from suppliers and changing agreed prices without notice. (Mintel Report, 2004) On the 1st of October 2011, the minimum wage in the UK for an adult(over 21) has been changed from 5. 93 to 6. 08 pounds an hour, promising there will be room for more generous change in the future as the economy recovers from the financial recession. This has hit the Sainsbury’s pockets’. 5 pence an hour for each employee can add up to hundreds of thousands of pounds per week for Sainsbury’s. In January 2010, it has been announced that a new law was going to be issued that all under 21s will have to show an ID card when buying alcohol in the supermarket. There were also rises in the alcohol prices during this campaign to discourage people from drinking. This has given Sainsbury’s a hard time, as less people are able to buy alcoholic drinks either due to age limit or high prices. No one can take a wine bottle through the till without proof of age anymore. ) Economical factors Each government has an important impact on each company. Like other companies, Sainsbury’s was affected by a lot of economical factors as: * Taxation charges * Economic growth * Inflation * Exchange rates * Changes in income Each factor has a different impact on company. For example, the taxation charges force the company to increase the price of products to achieve the desired profit. If the taxation charges are low the price of products is lower and when the taxation charges are high, the price is higher. Another factor is inflation. Inflation changes from year to year and affects more and more the customer. If in 2000 with 100? you bought 100kg of sugar, now in 2011 you can buy only 50kg of sugar. The economic growth can affect your company in a bad manner or in a good manner. For example, now we deal with a crisis period and large companies like Sainsbury’s suffer a lot. The economic growth also has some employment effects. We can see a rise in the number of people employed by Sainsbury’s and this affects the United Kingdom economy. Now in 2011 we deal with a crisis period and appear some changes in population income. The number of companies that went in a bankrupt or are nearly to bankrupt has been increased and this results a large number of unemployed people, which means a decrease in sales. Sainsbury’s also established a bank in 1997, part of Lloyds Banking group. Sainsbury’s Bank offers a lot of services like travel money, car, health and life, pet insurances. Also Sainsbury’s Bank covers loans, savings accounts and has its own credit card and security plans. 2) Technological factors â€Å"Forces that create new technologies, creating new product and market opportunities† – Kotler P. amp; Armstrong G. , 2008. Principles of Marketing, 12th Edition. Technology for Sainsbury’s is significant because it helps control the population and attracts new and potential customers. With technology, Sainsbury’s can create new sort of products useful for population. Technological process is improving from year to year and helps company to decrease the product ion costs. In these processes are increasingly used machines and robots and because of this many people lose their jobs. By introducing more machines than people can reduce the waste of products and other costs. The products also are more complex with new facilities. In all these years of existence, Sainsbury’s developed some technological strategies of product selling. The Sainsbury’s improvements of product selling are: * Online shopping * Online recruitment * Bar coding * Self service counter Online shopping improves a lot the sales because it helps the consumers to buy directly the product, without going to the store. The customer has more time to choose the product, compare with other products and also compare the price. Sainsbury’s has also an online recruitment service. This service would save the company ? 4million a year in administration costs. It helps you to become an employee of Sainsbury’s by only sending your CV to their Online Recruitment Office and they will choose one. Bar coding it is a very innovative method of sorting the product. The bar coding helps the company to be more ordered and the customer also. For example, some kind of mobile applications that can scan the bar code and shows you the best price for product. Self service counter is another technological process which reduces the workforce costs and with this service the customer can avoid queues. For example, If you are in a hurry or you have only two or three products and you do not want or have time to sit at the queue you can use self service counter for a fast way to pay for products. 3) Environmental factors Environmental factors refer to ecological and environmental aspects such as weather and climate which can affect a company and may change the number of sales in a large company like Sainsbury’s. A company cannot change the environmental factors, but it does have fair amount of control over impact on its performance. For example, if the number of rainy days will increase, maybe the number of raincoats and umbrellas will increase too. That is how environmental factors affect a company and can have good parts and bad parts. Sainsbury’s also adopt an ecological factor which can reduce pollution. Sainsbury’s Recycle offers customer the opportunity to recycle every old mobile phone, digital camera, MP3 or games consoles and finally the customer receives money. Also Sainsbury’s introduced some sort of facilities for customers to reduce the non-renewable materials (such as oil, coal, gas) and use renewable materials (such as forests). These facilities are: * Home insulation – a facility for your house to stop the heat escaping from your house * Solar electricity – Solar Photovoltaic (PV) panels allow you to generate your own electricity * Feed-in tariff – The Feed-in Tariff is a Government initiative that encourages and rewards people for generating their own low carbon energy through a renewable source. Ecogen – Generate electricity with your boiler – An Ecogen Micro Combined Heat and Power (CHP) system replaces your boiler, burning gas to create heat and hot water, and on average it generates about 30% of the electricity a household needs Sainsbury’s drew up a partnership with British Gas and they established their own gas stations. This partnership aims to help the customers to save energy (non-renewable materials like gas) and reduce the costs by introducing Nectar. With Nectar Collector you can collect points on every day shopping and then you can spend points however you want. Microeconomic environment The general discussion in this part is the market research and the structure of Sainsbury’s market. These factors influence what sort of competition the organisation is facing and how does the organisation manipulate the 7Ps. We are going to look at the internal factors like: Product and services, relationship with customers, charities and supplies. Product and Services To be successful, Sainsbury’s operates through an important market research. Their aim is to increase their sales and to do that they take into account the four marketing mix e. . product, price, place and promotion. Sainsbury’s is in the oligopoly category and as not many firms are in this important category they are always trying to gain market share. The product research is one of the key to achieve their goals. Sainsbury’s is well known for their quality and this is important to beat the competitors. They need to focus on what the customer wants before any othe r company does. In today’s society everybody is attracted by a product with a good quality and Sainsbury’s is able to provide permanently high quality goods. During the year 2004 they have invested in their food ranges and have improved/ developed over 3200 products and Sainsbury’s have constant supply of fresh fruits and vegetables on shelves 24 hours. † To be sure that all the goods are fresh they have a special staff to make sure that the products are not expired. Sainsbury’s is one of the first market dealing with their own products for example; soft drinks and glossaries. Furthermore, it is one of the first supermarkets in the UK to provide its services with a home delivery service. They provide this service to help the older people and to make their customer life easier. Moreover, to improve their sales and make a big growth they have specialised staff trying to take the customers comments and needs. Therefore they can improve the product with most negative comments and vice versa. In Sainsbury’s, the promotion is an important factor to introduce a new product on the market. It has to be advertised to be sure that the customer is aware of it. The concept is to create a message which is directly targeted to the people. To make sure that the new product is going to be very popular they make promotion on it for example during the first month. In addition they make different offers in every period of the year. During the summer it is going to be on the fruits and frozen products while during Christmas they make discounts on every product to influence the customer to buy more. All these advantages allow them to be well differentiated from their competitors. Finally, Sainsbury’s have different types of stores which are providing different types of services. When customers want to buy a small amount of goods they can go to the local Sainsbury’s which providing less goods. For larger amount of foods, the customers can go to the large stores. They have more products and more services around e. g. public transports and car park facilities. Relationship with customers The relationship with the customer is very important and it is a factor creating more popularity for the firm. In every business the customer is seen as the most important ‘key’ for the company to work well. If the customer is not enough satisfied the company will loose its popularity. For Sainsbury’s, it is very important to keep a close relationship with their customers by providing good quality food but at a fair price. The Human Resources department involves the management of people and them different key areas. One of the most important one is the customer service assistance. Employees are trained to give a great service to the customer. For instance; in Sainsbury’s there are the cashiers but customer may also see some employees who help the customers with the selection of goods and packaging. One more key attribute about Sainsbury’s is that they provide good relationship to their customers and have an internet- based services which have deliver efficient home delivery and 93% of UK households are currently using their internet services. Furthermore, after a survey in 2004/05 were they mention capitalist from the sacrifices made by J Sainsbury’s to continue good relationship with their customers. In 2004/05 also reduces prices on 7. 000 products and the typical week’s shopping cost 1. 6 % less than a year ago. Moreover, J Sainsbury’s were named organic supermarket for the third time in 2004/05 period time. And supported Taste of Success in a link which promotes Food education and cooking in Schools and for this activity have participated more than 250. 000 children. Moreover, customers are attracted by a product not only for the price and the quality but also by the package. Even if they don’t think it pass through their mind when they buy the product, the package is one of the most important things and the sales are going to be higher with a coloured and attractive package. Finally, the main aim is to have customers who are dependent on the supermarket. Therefore, Sainsbury’s try to keep regular opening hours and they make sure that the queuing times are not excessive. Moreover, they make sure that the products are always available because when you have to deal with an accustomed customer, you can’t say to him that the product is out of stock because there is a chance that this customer is just coming for one product only. To reduce the cost, Sainsbury’s is always equipped with a store manager. His job is to ensure that the actions are fast with good quality. If all the operations are done effectively then, the costs will be low. Charity J Sainsbury’s is one of the big companies which strongly believed that success is not only how to increase the profits of the business and also a different section that works on how to help people that have any kind of problems. For example J Sainsbury’s in 2004/05 supported several national charities and donating food and equipment. Moreover in 2005 J Sainsbury’s customers were using coins machines in their stores. The machines take a 7% commission which raised the following sums in 2004/05: Children in Need gave ? 15. 233 also for British Red Cross gave ? 17. 881. Moreover, gave ? 18. 015 for Cancer Research and ? 9. 361 for Unicef. Furthermore, J Sainsbury’s gave for British Heart Foundation ? 9. 627 and ? 5. 533 for WWF and for Red Nose Day 05 gave ? 3. 300. In addition, J Sainsbury’s have donated 150. 000 thousand pounds to Children Society in support to encourage young people to eat healthy. Also, all J Sainsbury’s stores have charity boxes where customers can donate their change to local charity. However, J Sainsbury’s after all these benefits which helped a lot of people is still continuing to provide help to people with needs. In 2004 J Sainsbury’s collected a total of ? 1. 7 million from collogues throughout the company and from customers at various stores which then donated it to the affected populations of the Tsunami in Thailand. Also J Sainsbury’s for one more time revealed their sensitivity for people who need financial support. Last May colleagues have raised ? 3. 000 for charity which helps children in need with shortened life expectancy . Children with illnesses require expensive equipment and J Sainsbury’s brand raised the money and the charity is able to provide some of this equipment. According to the aforementioned, the humanitarian efforts from people that work in J Sainsbury’s give pleasure and happiness in people with needs. Phillip Wardman , online groceries manager at J Sainsbury’s York store dedicates his leisure time to support the Yorkshire Air Ambulance which relies solely on donations from the public. This year he organized a 24- hour bike ride from Edinburg to York covering 210 miles. Moreover, Phillip Wardman said he wanted to do something different for the charity and this certainly was challenge. However, he had been named ‘’Local Hero ‘’ by the York store and he was also awarded by their Chief Executive, Justin King. In my opinion the success for all the kind of businesses is not only to find profit and loss the end of the season and perform accounting procedures . Of course it is essential for all the businesses to find out how well the sales went the previous year but it is also important to think how you can help people who are unable to have the same benefits and the chances as the others. Services J Sainsbury’s brand aim in every day basis is to provide an easy access to customers. At present J Sainsbury’s are experimenting new approaches which can reduce queuing times at checkouts. Moreover, in 34 stores customers can use a hand-held scanner to scan theirs items while they shop at Sainsbury’s. Also, they have introduced self services checkouts in 58 stores nationwide. J Sainsbury’s have been reported to have 600 drivers operating more than 400 vans providing services in 2005/2006 and were serving 38. 000 customers per week. In addition, J Sainsbury’s was the first chain store to sing up to the guide dogs for blind people street charter in 2005. This aims to provide the right support for blind or partially sighted customers. SWOT of Sainsbury’s SWOT analysis is a strategic management method used to assess the strengths, weaknesses, opportunities, as well as threats associated with a project or a business venture. It involves laying down main objectives of a business project in addition to identifying the favorable and unfavorable internal and external factors that may affect the achievement of a given objective. It also helps in identifying suitable areas for development. Identification of SWOTs is essential because subsequent steps in the planning process for achievement of the objective may be derived from it. First, the decision makers, using SWOTs, ought to determine whether the objective is achievable. In the event that the objective is not achievable, the process is repeated after selecting a different objective. The aim of any SWOT analysis is to establish the key internal and external factors affecting the achievement of an objective. The internal factors are strengths and weaknesses, which are dynamics from within an organization while opportunities and threats are forces from outside of an organization are the external factors. These come from within the company’s unique value chain. Sainsbury’s is an internationally recognized chain of supermarkets based in the United Kingdom. Its headquarters are situated in London which is a strategic place due to ease of accessibility. It owns J Sainsbury’s plc. : This is the main company of Sainsbury’s Supermarkets Ltd. The main competitors of Sainsbury’s are Tesco and ASDA who overtook it as market leaders. Their other investments are in banking sectors and property management. In 2004, Sainsbury’s performance improved and this has been attributed to Justin King, its current CEO. In our analysis of Sainsbury’s, we focus on their strengths, weaknesses, opportunities and threats. Strengths Strengths are features of a business that are used as a basis for developing competitive advantage. Sainsbury’s has been in market for a substantially long period of time. This is enough to make it popular among its loyal customers, therefore is has used marketing and unique branding techniques to capitalize on the U. K market. Differentiation of products and services offered has been determining factor to Sainsbury’s success because it states what the company stands for. Not only does it serve United Kingdom customers but it also has other chains stores, self selection stores and supermarket across major European countries. The companies’ logo was designed with a conspicuously orange color, which is a key factor in its identity. With its current Chief Executive Officer, Sainsbury’s has seen total transformation symbolized by its growth rate, a high stock turnover and huge profit margins after tax and dividend deductions. Justin King has managed to employ and upraise his current staff and this has been a major step towards facing competition posed by ASDA and Tesco. Furthermore Sainsbury’s has been involved in community initiated programs. As a company it appreciates its place in society and it is obliged to give back to the community through social responsibility. This has won the company not only customers approval but also favors from environmental activists who portray it as having a good brand. Another factor that has seen Sainsbury’s through the hard hit times to become strengths is use of advertisements. Advertisement is an art, which should be done skillfully to create a lasting impression in the eyes of customers. Keeping this in mind, Sainsbury’s chain of supermarkets has used celebrities to advertise specific product groups boosting sales. Embracing online advertisement has been a major factor in promoting its products both locally and internationally where interested customers then transact through e-commerce. In summary, the main strengths portrayed in Sainsbury’s SWOT analysis include; reputable management, skilled labor force, advertisement, loyal customers and a strong brand name. Weaknesses Weaknesses are characteristics that place a business at a disadvantage relative to others. The absence of certain strengths may be viewed as a weakness. For example; a weak brand name, high cost structure, lack of patent protection, poor reputation among customers, lack of access to key distribution channels and lack of access to natural resources. In some cases, a weakness may be the flip side of strength. Sainsbury’s has failed to protect its markets against threats and potential new entrants. Being better placed with high competitive advantage, it ought to have utilized the opportunity as the first chain of supermarkets in the U. K to remain a market leader. To implement this it could consider being a price leader of the entire market enjoying economies of scale to the disadvantage of its competitors. By so doing Tesco and ASDA could have found the market too harsh for them to compete therefore reducing their activities. Lack of brand visibility has been a lacking factor in the success of Sainsbury’s. For products to sale they have to be organized and properly arranged on the supermarkets shelves for customers to see and select. Therefore supermarket shelves need to be spacious enough to accommodate oods and allow ease of access incase a customer picks on a given product. In trying to fix the problem of inventory display and shelf space, the results were even more disastrous. The new arrangement format was more confusing to customers. Opportunities Opportunities are external chances to improve performance in a business environment. The external environmental analysis may reveal certain new opportunitie s for profit and growth. Examples of opportunities include; use of new technology, loosening of government regulations, removal of tariffs and trade barriers. Sainsbury’s has great opportunities, which could see it back to the top. They have a great opportunity to win back the trust of their target customers through better customer service. Loyalty program is another great way of safeguarding repeat sales and committed customers. The company also has shares in financial services sector, though there might be new business opportunities to explore. Alternatively, Sainsbury’s could use its chain of supermarkets and other business investments to secure its financial future just incase of economic recession or as a prospect for investment. Threats Threats are external elements in the environment that could cause trouble for the business. Changes in the external environmental also may present threats to the firm. Examples of threats include: a change in consumer tastes in favor of competitors products, presence of substitute goods in the market and stringent barriers to trade. Sainsbury’s needs to invest in more environmental programs despite knowing that it will not directly benefit its stakeholders. Economic meltdowns are beyond an organizations control, therefore the shaking world economy is a threat to Sainsbury’s group of businesses. REFERENCES 1. Brassington F. and Petit S. , 2006. Principles of Marketing, 4th ed. 2. Prentice Hall; Pearson Education. 3. Kotler P. nd Armstrong G. , (2008), Principles of Marketing Twelfth Edition 4. Brassington F. and Petit S. , (2009), Principles of Marketing Fourth Edition 5. Katameni,2010. Macro environment and The marketing mix used by Sainsbury’s [online] Available at: URL:http://katamaneni12. blogspot. com/2010/09/macro-environment-and-marketing-mix. htm l [Accessed 19 November 2011] 6. User: ukstudent , 2008. SWOT, PESTEL and Porter’s 5 Forces analyses of Sainsbury’s [online]. Available atURL:http://www. swot-pest-porter. co. uk/index. php? action=vthreadforum=1topic=5[Accessed 20 November 2011] 7. Mark Tran, 2006. Sainsbury’s introduces compostable packaging [online]. Available at;URL:http://www. guardian. co. uk/environment/2006/sep/08/supermarkets. business;[Accessed 20 November 2011] 8. Anonymous, 2011. Products and services[online]. Available at: ;URL:http://www. sainsburysenergy. com/products-and-services. html? bghlinkid=HP1016; [Accessed 22 November 2011] 9. Anonymous, 2011. Save ; Create[online]. Available at: ;URL:http://www. sainsburysenergy. com/save-and-create. html; [Accessed 22 November 2011] 10. Frances B, Stephen P (2006) Principles of Marketing, 4th Edition, Pearson Education Limited Publisher 11. Sainsbury’s (2011) Retrieved from (online) at http://www. sainsburys. co. uk/home. htm [Accessed on:19/11/2011] 12. Sainsbury’s  (2011)  142 years of history,  [online] Available at: http://www. j-sainsbury. co. uk/about-us/sainsburys-story/ [Accessed: 18th Nov 2011]. 13. Race to the top  (2011)  Sainsbury’s results,[online] Available at: http://www. racetothetop. org/results/result6/page_1. htm [Accessed: 17th Nov 2011]. 14. Wikipedia  (2011)  Sainsbury’s results,  [online] Available at: http://en. wikipedia. org/wiki/Sainsbury’s [Accessed: 16th Nov 2011]. How to cite Sainsbury Case Study, Free Case study samples

A Brief Speech Analysis of Shirley Chisholm free essay sample

A Brief Speech Analysis of Shirley Chisholm In January 1972, politician Shirley Chisholm announced in front of all Americans her bid to become the Democratic Party candidate for the presidency of the United States of America. A Brooklyn-born black woman with immigrant roots presented a new face and voice in contrast of the era’s status quo. Chisholm had already made history in 1968 as the first black woman elected to Congress. She goes on to have an impact on America with her strong beliefs that it was a new era for change starting with her to pave the path. Chisholm uses her candidacy for president knowing that she will not win the election but will inspire the motivation of many throughout her speeches. Throughout this essay we will examine the strategies that were used in the documentary to accomplish this task with the following questions: Was the introduction presented well? How was the body of the speech presented? Did the delivery support of the speech? The reviews of these questions give an overall conclusion of the representation of herself, her speeches, and the outcome of her intentions. We will write a custom essay sample on A Brief Speech Analysis of Shirley Chisholm or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Was the Introduction Presented Well? The introduction is the first impression about the speaker and about the message. These first few moments builds your audience interest, orients the listeners to the speech, and establishes your credibility as a speaker. â€Å" I stand before you today as a candidate for the Democratic nomination for the Presidency of the United States of America. † Chisholm is clearly introduces the topic of her discussion and her intentions. During this time in American history, the fact that she was a woman in congress and black accomplished the capturing of attention and interest of her audience through this statement. Chisholm then states, â€Å"I am not the candidate of black America, although I am black and proud. I am not the candidate of the women’s movement of this country, although I am a woman, and I am equally proud of that. I am not the candidate of any political bosses or fat cats or special interests. I am the candidate of the people of America. And my presence before you now symbolizes a new era in American political history. † This statement gives the audience a chance to relate, making her one of the people. Chisholm’s intention is to reach out to all people during her time to make her message stand out. She is very aware of cultural diversity and uses these lines to bring the people together. The diverse America is striving the American dream of equality which she presents this belief in her speech. During the year of her announcement, many changes were being portrayed by the people. The voting age had just changed from 21 to 18, and millions of new voters were expected at the polls. The Vietnam War was in full swing, as were anti-war protests, a flourishing womens movement, and the rise of the Black Panther Party. When she states that she is the candidate of the people of America she concludes her thesis statement. She reaches a common ground by involving the concerns of common ethical values that is experienced in a personal level. Being truthful about her intentions to make a change, and the context of her speech gives her the credibility from all types of audiences. How Was the Body of the Speech Presented? Chisholm accomplishes to explain how she is the candidate of America. The body presented main points and supporting materials to establish the common ground with the people. The main points consist of the potential, the faith in the American dream, and that a leader is one who is receptive to the problems of America. The supporting materials were interviewers; people who supported her message. This also established more credibility, and gave people a chance to voice their opinion as well. Chisholm uses common ethical values to logically present her speeches. The most ethical value she tried to point out was that judgements on candidates should be based on intelligence, character, competence, integrity, and honesty. Battling and revealing these ethical hurdles that were present in her time, made clear transitions on her discussions. By tying in women, blacks, minorities, and our right for equality transitioned well into her overall message of picking the right candidate who represents a new era. Did the Delivery Support the Speech? Chisholm seemed to have used notes to help present her speech. It seemed that she referred to her notes quite often, but she did maintain a certain amount of poise throughout the speech. The focus of her message and interest was not lost. Chisholm maintained eye contact with her audience by constantly looking up. Possibly due to the size of the audience, it seemed as though she was talking at the audience. If there was more personal eye contact, the message could have been more personable to others. Chisholm did maintain the proper body language to help make the speech more effective. The use of hand gestures helped initiate her points, and gave the sense that she was well aware that she was constantly being observed. She used body language to her advantage to portray the image of an educated powerful woman. All hand and head movements were controlled to fit the effect that she wanted her message to portray. The rate of the speech, was clearly rehearsed. It was the right speed for all listeners to understand, and it gave enough time when she wanted to emphasize certain words, as well as giving the audience enough time to respond to what she was saying. The volume of her speech was also just enough to fit the criteria of a president. It was loud enough for a woman of her time, yet strong enough to give the impression of a woman who is very opinionated and not afraid to share her beliefs. Through this mechanism, it gave her pauses more emphasis, and the fluency with the lack of ‘ums’ and ‘ahs’ made her statements seem even more impressionable. All the criteria for delivering the speech were to used to her favor. With the practice she put into her speech, and along with her natural talent of public speaking, made her be the impression that she intended to be in our history. Overall, the impact that Shirley Chisholm had on our history remains forever memorable. After the evaluation, it was clear that she was able to maintain the purpose of why she ran for presidency. â€Å"In spite of hopeless odds to demonstrate the sheer will and refusal to accept the status quo. † Chisholm wanted to portray the message that the power of any dedicated individual can make a difference. This country belongs to each one of us only if we dare to claim our place in it. Chisholm wanted to be the first to stand out and make a statement about human equality in matters like being black, and being a woman, or a minority. When I die, I want to be remembered as a woman who lived in the twentieth century and who dared to be a catalyst of change. † Even after her death, she still make an impact on her audience. Many have followed in her footsteps to dare the dream of an equal opportunity to make a difference. Chisholm reached out by adapting to her audience and sparking the interest of many to life.